Sunsilk Hair Fall Solution

The objective for the campaign is to introduce Sunsilk product to the public, so that people who does not know anything become know about this product, also give more information for the people that already know about Sunsilk, by the campaign, it can enlarge the market.

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo. With numerous shampoos in the market, people have confusions as to what is good and what is not. Sunsilk has brought out the hair fall solution shampoo.

 

                                                                                                                                                               
 Rough, dry and coarse hair is a common worry among most young and old women. Sunsilk has launched the all new hair fall shampoo to suit such people. Packed with natural Soya vitamin complex, this hair fall shampoo from Sunsilk strengthens your hair from root to tip, thus visibly reducing hair fall in a short time. 

The shampoo comes in a golden colored bottle and has a slim shape. It has an easy to open flip cap and the shampoo comes out quite easily. After washing hair with the shampoo, hair feels soft and nourished. The shampoo doesn’t lather much, but rinses out well. As a result, there is less breakage and less hair on the comb than usual. A small quantity of the shampoo is enough to cover medium length hair. The shampoo is priced reasonably and has a long shelf life.

The shampoo is enriched with Soya Vitamin Complex; it cleanses weakened, easily-broken hair, while reinforcing hair from roots to tips. The shampoo is pretty gentle and is safe to use frequently.

Customer Profile:
 

Demographic	Age: Buyers come under the age of 15-40. Gender: For all girls and female. Income: Upper and lower income classes people.
Geographic	Location: Rural, urban and sub-urban areas.
Psychographic	Life style: Study, work and women who wants to have long hair faster. Personality: Posh and prestigious outlook.

 IMC Tools:
There are six elements of IMC mix, which are 'advertising, sales promotion, publicity, personal selling, direct marketing and internet marketing. '  The elements that will be used are advertising, publicity and internet marketing.                      

 Advertising: Sunsilk uses many non personal communication like magazines, tvc, print media, newspapers. Several magazines such as Go Girls, Cosmo and etc that are used, to attract our target market.

 

Print media advertising is one of the common ways of advertising.   The magazines which have become a highly specialized medium that reaches specific target audiences, will effectively support their mission to target the young adult.

Public Relations: Sunsilk has good relationship to the public and giving them quality products. Publicity and public relations have been considerd more supportive than primary to the marketing and promotional process.

Interactive marketing: The interactive medium that is having the greatest impact on marketing is the Internet. On these opportunities, placing an advertisement on young adult most visited website will help. While they are browsing or playing friendster or facebook, they might see the advertisement.

My opinion: Sunsilk hair fall solution shampoo has a good lasting period and of course value for money product. Rest everything I encountered is good enough to give this product a try. Friends this product is worth investing in and a good daily use shampoo as well as for hair control. Besides using public relation campaign, selecting the right media such as magazines and internet can be other way to promote the brand to the society.